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DingIt.tv Evolves into Level Up Media
LONDON, Feb. 15, 2017 /PRNewswire/ -- Since launching in 2015, DingIt.tv has developed as the destination and platform for over 25m monthly users, thousands of content creators and a hub for brands and advertisers wanting to reach a gaming demographic. In H2'16 compared to H1'16, Dingit.tv saw substantial growth in monthly sessions (+63%), time watched (+220%) and revenues (+177%) by focusing on premium, on-demand video rather than live content*.
To accelerate growth and to provide additional services to both fans and creators, www. dingIt.tv's owners have now launched Level Up Media, to build its media and technology business, delivering video content distribution and monetization.
Chris Gale, CEO Level Media: "2017 is going to be a very exciting year for our Company. The new brand and mission will allow us to expand our offering in a way that facilitates long-term success for all our contributors, partners and the gaming community as a whole."
In addition to www.dingit.tv, which will remain as Level Up Media's flagship destination, Level Up Media intends to launch two new gaming destination sites in 2017. The new sites will cater to different parts of the gaming community by licensing an extensive library of gaming on-demand video.
The first property will be www.TheGamer.tv which will focus on content catering to console and top-tier gaming titles. This will compliment DingIt.tv's continued focus on eSports and competitive gaming titles. Later in the year Level Up Media plans to launch www.GoGamer.tv, a destination for the next generation of gaming fans, with moderated content specifically selected for viewers under 13. GoGamer.tv will be carefully cultivated as an area for content that appeals to a younger age demographic. All elements and adverts will be vetted to suit that audience.
Each site will focus on a slightly different niche of gaming fans, which will allow viewers to find the type of content and community they enjoy more quickly and easily.
Level Up Media will add content to its network from third party creators by paying them a license fee. By paying a license fee rather than a revenue share, Level Up Media separates the creative process and content marketing into two separate partnerships. The goal is to provide creators with a longer term and more reliable revenue stream while also getting greater reach through partners able to promote content.
This stability gives creators the confidence to invest in their content and better manage revenue. To make sure the license fee remains reflective of the quality of a creator's content, it will be reviewed on a regular basis by the Level Up Media team.
For most creators, content licensing with Level Up Media will be non-exclusive and therefore allows creators flexibility to grow their audience across multiple platforms. For larger partners, Level Up Media provides a co-branded area on one of Level Up Media's sites. These "Partner Portals" will act as dedicated hubs for partners to direct their audience and only feature the partners content. Partnership portals are growing at a healthy rate with major new partners already signed include; Splyce, Efrag, Penta Sports, HLTV.org and more.
With these partnerships and thousands of smaller contributors, Level Up Media looks to expand its video library to over 25,000 premium gaming clips, across a range of games and genres, by the end of the year.
Level Up Media will leverage its extensive experience and proprietary technology to both distribute video through EvoPlayer and monetize views through its Darwin ad technology. EvoPlayer will allow publishers to feature premium gaming content on their site and monetize through pre-roll video ads.
EvoPlayer will be free to use with a revenue share model that will allow publisher partners to both show engaging gaming content to their audience and gain a new revenue stream. Launching in February with multiple partners signed, the EvoPlayer publisher network will complement Level Up Media's current owned & operated site DingIt.tv.
Each owned & operated property will focus on a slightly different niche of gaming fans which will allow Level Up Media to reach a wider demographic, offering extensive publisher, content creator and advertiser opportunities.
For advertisers & brands
Darwin, Level Up Media's proprietary ad monetization technology, currently connects to over 100 active programmatic ad partners offering video inventory to brands including; Activision, HP, Redbull, 20th Century Fox, Adidas and P&G. With the expansion of DingIt.tv to Level Up Media, advertisers will have a single point to access a growing audience of highly engaged, millennial gaming fan.
Thanks to utilizing only premium and approved content, brands wanting to work with Level Up Media can be confident their campaigns will only run across brand-safe content; something that is a challenge within the gaming industry.
For further information or to get in touch, please visit www.levelupmedia.tv.
*dingit.tv moved away from live video in Nov'2016
About Level Up Media:
Level Up Media's mission is to connect the world of gamers, by providing a complete online video platform that supports an entire ecosystem of gamers, creators, brands and publishers. We want to create a vibrant and sustainable media network that supports talented content creators while helping brands and publishers better engage a passionate gamer audience.
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SOURCE Level Up Media
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