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ePlay adds GO and Apple ARKit to Product Line

(August 08, 2017)

CALGARY, Alberta, Aug. 08, 2017 (GLOBE NEWSWIRE) -- ePlay Digital Inc. (CSE:EPY), today announces its plans for its next generation sports fantasy game featuring Augmented Reality (AR). In June, Apple released its Augmented Reality Software Developers Kit (ARKit) to app developers. ePlay’s engineers are utilizing ARKit and Mobovivo’s Sports Game Engine to develop a unique experience for sports fans of all ages. ePlay’s team has extensive experience delivering apps and games for companies such as: CBS, ESPN, Time Warner Cable, Sony Pictures, and Cineplex. ARKit is compatible with Apple iOS 11 to be released in the Fall. ePlay will finalize and release its new GO game and platform also in the Fall.

ePlay is currently demonstrating the GO game to media, professional leagues, teams, players, broadcasters, and players associations to get the details right in the game. Users will discover athletes at the office, school, gym, park, playground, stadium and trails. Full-body 3D models of athletes will greet users with a smile and reveal their latest stats on the sidewalk, in the boardroom, coffee shop, hallway and stadium concourse.

“ePlay’s GO game will change fantasy sports forever and with Apple’s ARKit we are going to blow people’s minds,” says Trevor Doerksen, CEO of ePlay and CEO and Founder of Mobovivo. “GO, a free game the whole family can play, introduces athletes to fans, new and old, and helps create a deeper relationship between fan and athlete. Fans even get to take augmented reality celebrity selfies to share on social media.”

The experience is similar to the popular Pokémon Go game. At the same time, the app is very different in its approach to animation, mechanism of drafting athletes, and ongoing game play. In GO, every time a drafted athlete takes the field, ice or court, they earn the GO player additional points without even launching the app. Like Pokemon Go, ePlay’s game will be free for users and supported with advertising and in app purchases. AR Athletes offer advice about their teammates that are performing well - and where they might be discovered near the GO player.

ePlay’s team has been working since November 2016 on design, location database, game programming, a smart athlete spawning algorithm and of course visualization with a couple of breakthroughs on the way including ARKit.

About ePlay Digital

ePlay Digital Inc. develops real-time fan engagement technologies that enable TV networks, venues, teams, leagues and brands to evolve and meet the demands of today's highly-engaged audiences. ePlay bridges the gap between traditional broadcast and dynamic, next generation multi-platform networks that deliver interactive content, live streaming, augmented reality, fantasy sports, and social media across multiple devices. ePlay is operated by a team of sports, gaming and eSports authorities as well as broadcast and digital technology industry experts, software engineers and athletes who have brought the Mobovivo Sports Game Engine to market and successfully partnered with companies including Time Warner Cable, ESPN, Sony Pictures, AXS TV, Intel, AXN, Fiat, CBS, Cineplex, and others.

Further InformationFurther details are available under the Company’s profile on SEDAR at www.sedar.com, and the Company’s profile on the CSE’s website at www.thecse.com/

Canadian Securities Exchange (CSE): Symbol EPY


Deutsche Boerse Xetra - Frankfurt Stock Exchange: Symbol 2NY2; WKN: A2AN4D; ISIN CA26885W1041

Cautionary and Forward-Looking Statements
This news release contains forward?looking statements and forward?looking information within the meaning of applicable securities laws. These statements relate to future events or future performance. All statements other than statements of historical fact may be forward?looking statements or information. More particularly and without limitation, this news release contains forward?looking statements and information relating to third party research and analysis, and the Company's corporate strategy. Although management of the Company believes that the expectations and assumptions on which such forward looking statements and information are based are reasonable, undue reliance should not be placed on the forward?looking statements and information since no assurance can be given that they will prove to be correct, and management can neither agree or disagree on specific conclusions contained in the research report.

Forward-looking statements and information are provided for the purpose of providing information about the current expectations and plans of management of the Company relating to the future. Readers are cautioned that reliance on such statements and information may not be appropriate for other purposes, such as making investment decisions. Since forward?looking statements and information address future events and conditions, by their very nature they involve inherent risks and uncertainties. Actual results could differ materially from those currently anticipated due to a number of factors and risks. These include, but are not limited to, the Company's ability to identify and complete suitable acquisitions to further the Company's growth as well as risks associated with the Company's ability to commercialize the digital sports sectors in general such as operational risks in development, research and regulatory delays or changes in plans with respect to research projects or capital expenditures; the uncertainty of the market; the uncertainty of estimates and projections relating to costs and expenses; marketing and commercialization; loss of markets; competition; incorrect assessment of the value of any technologies acquired and failure to realize the anticipated benefits of such acquisitions; ability to access sufficient capital from internal and external sources; failure to obtain required regulatory and other approvals and changes in legislation, including but not limited to tax laws, and government regulations. Accordingly, readers should not place undue reliance on the forward?looking statements, timelines and information contained in this news release. Readers are cautioned that the foregoing list of factors is not exhaustive.

The forward?looking statements and information contained in this news release are made as of the date hereof and no undertaking is given to update publicly or revise any forward?looking statements or information, whether as a result of new information, future events or otherwise, unless so required by applicable securities laws or the Exchange. The forward-looking statements or information contained in this news release are expressly qualified by this cautionary statement

CONTACT: For further information please contact:Trevor Doerksen, CEO, and DirectorTelephone: (403) 775-9475E-mail: info@eplaydigital.com Website: www.eplaydigital.com

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